Caitlin Grandjean
Owner & Principal
Customer Insights
Product Performance
UX Optimization
BS Textiles & Merchandising, Apparel Design
MA Behavioral Economics
Why Unraveled Research?
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Fast: We offer insights in as little as one week.
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Cost-effective: Our rapid research solutions all start at less than $5,000.
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Transparent: Each service cost is all-inclusive, with optional ad-on's addressed upfront so you never get hit with unexpected fees. ​
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Tailored: Whether you need a single study or ongoing research support, we've got you covered.
Ready to elevate your user experience and make decisions with confidence? Let’s discuss how Unraveled Research can support your growth and innovation. Contact us to schedule your introductory consultation and learn about ways to increase customer adoption of your product.
Expertise
2023
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Created a customer centric culture by redesigned customer research program, resulting in shared understanding of customer needs and increased stakeholder buy-in.
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Trained stakeholders on user research methods, doubling insight-driven solutions and increasing feature adoption.
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Increased customer satisfaction ratings by 30% by identifying and solving unmet customer needs using seamless intercept polls.
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Reduced research costs in half by creating an open access knowledge repository.
2018 - 2021
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Established company's first customer research program, drawing data from 14 million end users in 5 countries.
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Implemented global in-app customer satisfaction polls covering 17 languages, providing continuous, actionable insights for product, customer service, sales, and marketing teams.
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Developed custom benchmark tests to prioritize initiatives based on projected feature acquisition and retention impact.
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Managed a $300,000 annual budget for UX research tools.
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Trained stakeholders on user research best practices.
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Created and distributed newsletters to promote customer-centric culture and foster collective support for customer needs.
2022
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Supported product teams with strategic UX solutions for customer acquisition, retention, and product adoption.
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Applied behavioral heuristics to customer retention solutions, growing monthly subscribers to 4.9 million.
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Implemented rapid prototype testing protocol resulting in faster iteration cycles and cost savings for product, design, and engineering.
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Mentored team members on customer research best practices, shortening design sprint cycles.
2016-2018
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Supported a new product from conception to market, resulting in increased revenue and expanded market reach.
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Analyzed consumer behaviors to improve product performance for 10 million global end users.
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Introduced the first customer insights practice, reducing risk and increasing product-market fit for two R&D products.
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Reduced development costs by 20% through prototype and quality testing pre and post-launch.
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Collaborated with global, cross-functional teams to align UX improvements with user needs in India, the UK, and Canada.
2012 - 2016
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Managed client relations for $1,000,000+ book of business.
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Grew business portfolio by over 400% through empathetic listening addressing unmet customer needs.
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Optimized operations by collaborating with senior leaders on process improvements.
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Led expansion of residential business into commercial sectors, increasing market reach and creating new revenue streams.
